RedBull Augmented Reality Heroes

Red Bull Heroes is a global celebration of Red Bulls Athletes winning Gold at the Paris 2023 Summer Olympics.

A special Edition can was created featuring athletes such as Pole Vaulting legend Armand Duplantis,  Britain's Tom Pidcock MBE and Canadian b-boy Tom Wizard. Each can unlocked an exclusive Augmented Reality experience featuring the athlete performing their best known ticks before a podium celebration and shared selfie moment.